Middle East’s First AI-Powered Digital Engagement Banking Bot Makes Banking Easy for Mashreq Customers
Dubai, United Arab Emirates – June 17, 2020 – Customers of Mashreq, one of the leading financial institutions in the UAE, are now being served by the region’s first digital engagement banking bot, giving them access to powerful self-service capabilities that result in instantaneous service delivery and shorter times to resolution.
When calling Mashreq support, the solution, provided by Avaya Holdings Corp. (NYSE: AVYA) and Koopid, an AI-based customer service and messaging solutions provider and an Avaya alliance partner, enables customers to seamlessly transition to a browser-based chat session with the new virtual agent. The system securely authenticates customers, uses native-language processing to correctly interpret their enquiries, interfaces with the bank’s back-end systems, and presents relevant details in an appealing visual format.